01 · One goal
Decide what the campaign should achieve before filling the calendar. Pick an outcome you can observe without promising guaranteed growth.
02 · Pillars and formats
Spread topics according to the brand context. Every post needs a purpose, a format and an audience, not just a date.
03 · Preparation
Attach the right version of the media and the caption. Note the brand, networks, owner and review deadline.
04 · Approval and scheduling
Keep the review date separate from the publishing date. Before scheduling, check format, permissions, time zone and per-network status.
05 · Learning
Look at the right period and the source of each metric. Carry what you learned into the next brief, without mixing organic and paid data.